A lead machine for a specialist legal service.
Alderstone Legal Support reviews property auction legal packs for a fixed fee before clients bid. We built a multi-page website with online ordering, transparent pricing and a blog — engineered to turn a search into a paid order.
The brief
Alderstone offers a clear, valuable service: a plain-English risk report on a property auction legal pack, delivered in 72 hours for £149 or 24 hours for £199. But it's a service people only search for at a specific, urgent moment — usually days before an auction. The website needed to build instant trust, explain the value fast, and make ordering effortless while the buyer is still motivated.
What we did
- A conversion-first homepage that leads with the core promise — "don't bid blind" — and the fixed price, so visitors immediately understand the offer.
- A full multi-page structure — How It Works, Pricing, FAQ, Blog, Contact and an Order flow — each designed to remove a specific doubt and move the visitor toward ordering.
- Online ordering with secure pack upload, letting clients choose standard or urgent and pay without a phone call or back-and-forth.
- Trust signals throughout — "completed by a human, not AI", fixed transparent fees, clear turnaround terms and a detailed breakdown of what the report covers.
- An SEO blog targeting auction-buyer searches, building authority and pulling in organic traffic over time.
- Strong technical SEO — clean metadata, Open Graph, canonical tags and a sitemap so the site ranks for high-intent auction keywords.
The process we used
We mapped the buyer's mindset first: anxious, time-pressured, and wary of hidden costs. Every page was then designed to answer the next question in their head and reduce risk — fixed pricing up front, a simple four-step explanation, an FAQ that pre-empts objections, and a clear "your bid becomes binding, your review should come first" message. The order flow was kept deliberately short. The blog was added so the business owns organic search positions rather than relying solely on ads.
The value it brought
Alderstone now has more than a brochure site — it has a working sales channel. A high-intent visitor can land, understand the offer, trust the business and place a paid order in minutes, without a single phone call. The blog and SEO foundations mean the site keeps earning attention over time, lowering reliance on paid advertising and giving the business a platform it fully owns.
Need a website that actually generates leads?
We'll design a free demo so you can see how we'd turn your visitors into enquiries and orders.